Tuesday, October 6, 2009

Oxy-Moronic


When does a cupcake become a cake? Size Matters

Last season on Ace of Cakes attempted to bake the world’s biggest cupcake. Cookware stores are selling giant cupcake pans. Last week, big-ass cupcakes were sighted & reported on in both the Northeast and down by Florida. Just when it was safe for smaller portions, as price and caloric pressures are the dominant consideration in food trends, huge cupcakes or as I like to call them, cakes, are everywhere this year.

I’m not a stickler about definitions. Words should first and foremost convey a meaning, create emotional and intellectual understanding, these are far more important than the exact dictionary usage of individual words. I’m especially casual about spoken language, which is far more flexible than its written counterpart (Web-ease, txting and twittering falling somewhere in between). Still my long dormant inner scold was awakened by the concept of full figured, plus-sized cup cakes.

I’m not sure there can be a giagundo cup cake – by definition this is a cake that is cup-sized or made from ingredients measured by a cup. The word cupcake was first used in 1828, when author Miss Leslie used the term to describe her White Cup Cake. Her cake, a smaller version of a pound cake – the cup is both a measurement (one cup of sugar, milk, butter & 4 cups of flour) and a presentation (the batter was baked in a cup-shaped pan).

Rather than reading me rant-on about word usage, which is really a false outrage, instead enjoy The Onion’s consistently funny, generally annoyed Amelie Gillette as she shakes her fist at a completely different aspect of the giant cupcake.

It used to be that the American Dream was self-sufficiency: to own your own home, or build your own successful business from the ground up. Now the American Dream is to bake a cupcake big enough for you to live inside, breathing only cupcake, eating only cupcake, trying to drink only cupcake, until you suffocate inside the mushy, sticky, sugary embrace of your very own giant cupcake tomb.


Well said Amelie, well said.

1 comments:

Anonymous said...

I've been emailed this "cake in a cup" recipe several times. (Example: http://www.dizzy-dee.com/recipe/chocolate-cake-in-5-minutes) Cup-cake?